Grand Opening!

Grand Opening!

Dear Friends of Pella Wildlife Company:

GOOD NEWS! The Grand Opening is tomorrow (Nov. 1st)  and goes all weekend long.

The bears, wolves, and cougar, foxes, etc are all on exhibit. You won’t believe how much the “baby bears” have grown.

The remodeled Academy of Wildlife Education (AWE) is located inside Merle Hay Mall – just across from Target.

AWE is a non-profit, non-government organization — admission is only $5 adults/$2 children – and includes live animal programs.

Bring the family! Bring a camera!

Pella Wildlife Company/Academy of Wildlife Education is on Facebook.

Academy of Wildlife Education

Academy of Wildlife Education

The “Academy of Wildlife Education” will be having a grand opening in the Merle Hay Mall on November 1.

This facility houses many live animals, in nature like settings, that are found living in Iowa. The animals include Bears, Wolves, Cougars, and much more.

ABC Sign is a proud sponsor and supporter of the non-profit organization which promotes the protection and preservation of animals.

Enjoy this amazing facility with the whole family!!!!

Turn Signage into a Visual Sales Aid

Turn Signage into a Visual Sales Aid

Turn Signage into a Visual Sales Aid

We walk past signs every day, but do we see their potential to drive sales?

Think about it. When people see a stop sign, they stop (sorta). When they see a caution wet floor sign they avoid the wet floor. People are used to taking direction from signs. Why not use signs to lead customers towards a more profitable sale?

Today’s empowered consumer doesn’t like to be sold to. Overtly upselling or cross-selling can quickly turn off a customer. Signs and displays are passive and do not interrupt like text messaging, email and commercials. Signs are a natural part of your environment and are somewhat expected.

A well-placed sign can generate sales at times when you or your employees are conducting business and can’t be in front of everyone. Think about those times when you have a captive audience like your waiting room or check-out line. It’s a perfect opportunity to upsell or cross-sell or just sell period.

The sign becomes your salesperson without the commission to pay or the overhead. They don’t leave the same “I’m being sold to” feeling with your customers.

When creating signage to sell, remember that people are looking for direction, so lead them to the next step. A strong call to action is a must in order to capitalize on these opportunities. If you are targeting patients in a waiting room, add the line “ask your doctor.” If you are targeting those waiting in line to checkout, tell people to ask an associate.

Not everyone who sees your sign will be talking to you or your associates immediately afterward. If you find yourself in that situation, try a mobile call to action. QR codes can deliver additional information or have people sign-up via email or text message for updates (read: additional sales opportunities).

Sold yet on signage? Talk to your Newton Representative about the opportunities with signage inside or outside your place of business.

Promotion Opportunities for October

Promotion Opportunities for October

Scary Good Promotion Opportunities for October

If you have waited for the perfect time to promote your brand, then October is what you have been waiting for. Think about it, vacations are now over, the kids are back school, and it falls right before the rush of the holiday season. Your target audience has a little more attention to spare in October, so take advantage with one of these promotion opportunities.

National Book Month

National Book Month is designed to encourage reading across the country. While the term “book” now covers more than the bound printed pages, there are still plenty of ways to promote this cause and your brand. For those who still like the feel of a book in their hand, imprinted bookmarks, magnifiers or book lights will quickly find their way into a favorite reading spot. For those that prefer e-readers, cases, stands and screen cleaning cloths make it easy to enjoy a book on their favorite device.


Candy and dressing up in your company mascot costume may be what first comes to mind when promoting your brand during Halloween, but other ways do exist. For example, full color plastic bags make great trick-or-treat bags with a large canvas to showcase your brand. Safety items like flashlights and reflectors get the attention of parents who appreciate your concern for their children’s safety.

Here are a few more Halloween promotion ideas that don’t involve candy.

National Dental Hygiene Month

Well-played dentists. Educate about good dental hygiene before the kids partake in the teeth-rotting sugar binge of Halloween. You can get the word out with a practical promotional product like a toothbrush or anti-bacterial toothbrush holder. Or, since dentists recommend brushing for two minutes at a time, hand out a timer with your logo as an easy way for kids, and adults, to brush for the right amount of time.

Breast Cancer Awareness Month

Few brands or causes own a color the way breast cancer awareness owns pink. Because of this, just about any promotional item that is pink or has a pink imprint will fit any breast cancer awareness promotion or campaign. To help focus attention on the cause itself, find items with customization options that allow the canvas to educate women about prevention.

Self-Promotion Month

Unless you are selling promotional products, promoting self-promotion month may not resonate with your target marketing. However, it’s serves as a time to re-evaluate your marketing and self-promotion strategy. Promotional products are great self-promotion tools, but you don’t have to take our word for it. Watch the video below for some of the benefits of using promotional products for self-promotion.

Patty Pats opens its first location

Patty Pats opens its first location

Patty Pats – Home of the World’s Best Sandwich opened at 3700 Westown Parkway in West Des Moines.

ABC Sign has the pleasure of providing the exterior and interior signage to help build the mouth watering sandwich brand!!

The absolute must order is the Italian Combo sandwich with thinly sliced, tender, and perfectly seasoned beef covering a homemade spicy sausage with peppers hand selected by the owner. The topper is a cup of Italian aujois which must be poured on each savory bite as you go.

Be sure to remember the Patty Pats name as this is the beginning of something BIG!

Congratulations TruBank!

Congratulations TruBank!

Congratulations Tru Bank on your name change and branding refresh!

ABC Sign was proud to be selected to update the three bank branches in Iowa with new signage and a high tech Daktronics full color display at the Oskaloosa, Iowa Branch.

The project included Digital displays, LED lit channel letters, dimensional metal letters, refacing monument signs, new faces for internal lit monuments and vinyl on windows all installed by ABC sign’s professional staff.